Photography
Photography is an essential component of the marketing effort. The
initial advertising effort is likely to be focused on the internet which
is the perfect forum to display photographs of a property to let. The
photography is more important than the words. A professional
photographer can produce the best results but the costs are high and
many of the benefits would not be noticeable on a computer screen and it
is only there that is important for our advertising. Buy2LetExpert are
not professional photographers but provide excellent results utilising a
few simple tips:
- Use a decent camera with a wide angle lens. A wide angle
lens is essential when photographing rooms. You simply see more and
the room looks bigger. A standard lens in a small bathroom will just
about fir the W.C. in frame! This is simply not good enough.
- Spend time clearing the room and preparing for the photo.
Photos should ideally be taken in a vacant property (prior to the
first let) but, if impossible, tidy the room a bit. Ensure curtains
are even and straight. Experiment with portrait and landscape shots
and take lots of shots from different angles.
- Ensure lighting is good. Open all blinds and curtains.
Utilise standing lights and other lighting. Experiment with and
without lights and with and without flash.
- Utilise a tripod. This ensures pictures stay sharp when
lighting is poor and flash not chosen.
- External shots of the property can be tricky. Attempt to
find an opportunity for a shot without the property being obscured
by vehicles. Avoid a 'straight on shot'. An angled shot including
some green such as road side trees (if possible) is preferable.
Once back at the office Buy2LetExpert selects the best shots before
utilising specialist software to enhance and frame the shots as best
possible. Only then are the photographs finally ready for submission but
the extra effort results in an image of quality. It differentiates the
advert from 95% of the others and helps to attract the desired tenants.
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Wide angle lens v. non-wide
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